What Is A Blog & Why You Need To Be Blogging
Through working with clients I’ve realized that many people do not know what a blog is. I’ve also learned that many people read blogs but don’t realize it. If you’ve heard the terms “blogging” or “blog post”, but don’t know their meaning read on because below I’ll shed some light on blogging and why it is a very good marketing tool for a business.
Frequently Asked Blogging Questions & Answers:
What Is A Blog?
- A blog is a type of website and can therefore be found on the internet.
- Each blog has its own unique URL or website address.
- Some businesses buy a separate domain name/website address for their blog while others simply add a blog to their existing website.
- Businesses typically set up a blog because they want to publish content to the internet on a regular basis to keep their prospects and customers informed of something specific. (Example: The article you are reading right now was published on our blog which is part of our site at SocialCRO.com.)
What Is A Blog Post?
A blog post is basically an article or a piece of content (such as the article you are reading right now) that is published on a blog.
Why Is A Blog A Good Marketing Tool For a Business?
The primary purpose of a blog is to provide non-promotional information that your target market or ideal customer is interested in and searching for on the internet.
An effective blog can help your business:
- increase online visibility
- get found in search engines like Google when people search for information that is in one of your blog posts
- improve customer service
- engage with & build strong relationships with your readers, other blog owners, prospects & customers
- announce events, new products/services, etc…
- answer questions about your industry, product or service
- position itself as a “go to” resource
- generate leads & more
Google and other search engines strive to display the best possible websites and blog posts when someone searches for information on a particular topic. You have a very good chance of having your blog posts found by your target market if you do the following:
- write high quality blog posts about topics that your target market wants to know more about
- learn how to optimize your blog posts for both people and search engines
- follow blogging best practices which we will cover in future blog posts on this site
If you have any questions about blogging, feel free to post them in the comments section below.
TTFN (Ta Ta For Now),
Kimberly
P. S. – Join The SocialCRO Flock at Facebook.com/SocialCRO.