Marketing ROI & Customer Value Calculators

Two Great Calculators Below

Customer Value Calculator (Tab 1)

Use our FREE Customer Value Calculator to determine the lifetime value of a loyal customer.

Marketing ROI Calculator (Cost to Acquire, Tab 2)

Our FREE Cost to Acquire a Customer Calculator has two parts and can be used to determine the following:

• Your cost of acquiring a new customer based on your current marketing efforts & cost

• Your projected cost of acquiring a new customer based on future marketing efforts that you may implement


Lifetime Value of a Customer
ADollar Amount of Average Sale
BNo. of Sales per Year
CNo. of Years a Customer
DAdditional Customer Referrals per Year
E% of Referrals Who Become Customers
FGross Sales per Year per Customer (A x B)$0
GGross Sales Over Lifetime (F x C)$0
HNew Customers Annually from Referrals0.0
ILifetime Sales from Referrals (H x C x G)$0
JTotal Value of a Loyal Customer (I + G)$0
 Current Marketing Efforts AnnualMonthly
ATotal Sales/Revenue $0
BNumber of Sales/Transaction (A / C) 00
C$ Avg Transaction Per Customer $0
D* Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns
ENumber of Unique Customers (B / D) 00
F* Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats
GNumber New Customers (E - (E x F)) 00
HTotal Customer Value (C x D) $0$0
ICurrent Total Marketing Budget
Ads, Promotion, Technology, Services, etc
JCurrent Cost to Acquire One New Customer (I / G)$0  
KCurrent Net After 1st Transaction from New Customer (C - J)$0  
LCurrent Annual/Monthly Net Per Customer Value (H - J) $0$0
 Additional New Marketing Effort   
MAnticipated Number of New Customers 0
N$ Avg Transaction Per Customer $0
OTotal New Customer Revenue (M x N) $0$0
PCost of New Marketing Services $0
QAdditional Cost of New Marketing Svc Per New Customer (P / M) $0$0
 Net $ Per New Customer From New Service (M - Q)  $0
 New Cust ROI After New Mktg Service  0.0%

Reputation Marketing Calculators

Be sure to also check out our Reputation Calculators at the following links:

Bad Reviews: How Much Will They Cost You?  [calculator]

Online Reputation Marketing ROI  [calculator]

We hope you find all of the marketing and reputation calculators on our site useful to you and your business!