Archive for Social Media Marketing

Social Media Revolution – The Video

Social Media Is Not a Fad – It’s A Revolution

I recently attended a networking luncheon and the speaker showed the above video.  The creator of the video, Erik Qualman, made the original video back in 2011 and has since created at least 3 updated versions.  I’m sure you’ll agree that the video is pretty cool.

The statistics you’ll see in the video about social media usage may startle you!  They may even impress you.  But what do the stats mean to you and your business?

  • Do they mean that you need to be using Social Media for your business just because millions of other people are?  Not necessarily! 
  • Do they mean that you’ll be successful with Social Media Marketing if you jump on and try it?  No, they do not!
  • Do they mean that perhaps you should consider Social Media Marketing as a way to interact with, engage, inform and/or inspire your target market and customers?  Yes, most definitely!

So, sit back and relax…watch the short video and contemplate how Social Media Marketing might impact your business.  Then, give us a call if you’d like to discuss whether Social Media is right for your business and how to use it effectively and efficiently.

Cheers,
Kimberly

 

 

4 Ways To Post To Facebook Fan Page From Mobile Phone

How Busy People Find Time For Updating Their Facebook Fan Page

One way that busy people can work in a little time to post an update on their social media pages is by posting via their mobile phones.  I’m not suggesting that you use your phone while driving, in a meeting or spending time with family or friends.  What I am suggesting is that you can probably find a few minutes here and there between appointments or some idle time while standing in line at the post office, etc…  Perhaps you can use these idle moments to post an update to your social media pages or respond to a comment or question that a fan/follower/connection has posted.

With the above in mind, I’m going to share with you a few ways to post to your Facebook fan page via your mobile phone.

Post To Your Fan Page From Your Mobile Phone

Below are several ways that you can access your Facebook fan page while on the go:

  1. You can use your mobile phone to emailMTE-fan-page-on-mobile photos & status updates to your fan page by sending them to the email address that is associated with your fan page.  To find your fan page’s email address, go to the settings for “Mobile” in the Edit Page section of your Admin Panel.
  2. I have a phone that uses the Android operating system. Using it and the standard Facebook app, I can navigate to one of my fan pages using the Menu and then click on “Update Status” or “Share Photo”.
  3. You can also use the “Pages Manager” app for Android phones to update your page’s status, share a photo, post an event, etc…  (I believe the iPhone also has a similar app called Pages, Pages Manager or perhaps Facebook Pages.)  I know from experience that the standard Facebook app and the Pages Manager app have slightly different functionality and display content differently so you may want to try both apps to see which will work best for your needs.
  4. If you can download the Hootsuite app to your phone, you can use Hootsuite to post on your fan page “as your fan page”. Hootsuite will also allow you to post the same info on to multiple other social media profiles at the same time. (Hootsuite is my preferred 3rd party provider for posting to social media sites, etc… however other providers such as TweetDeck most likely have the same functionality.)

Another Way To Make “Mobile” Social Media Posting Easy

If you find content that you’d like to share on your social media pages, save it to Evernote (or a similar content clipping service) or send it to yourself via email.  Then next time you find yourself standing in line or waiting for someone to show for a meeting, pull up the content from Evernote or your email…and post it to your Facebook fan page or other social site.

For the last few months, I’ve been focusing on filling would be wasted moments with productive work…I actually wrote this blog post while at Starbucks killing time between meetings.  You may not have a laptop with you while you’re on the go, but you probably have a smartphone so you may as well use it to be productive and do a little social media “marketing” for your business.

Cheers,
Kimberly

Why You Need A Facebook Business Fan Page

Facebook created Fan Pages (a.k.a. Business Pages) several years ago so users could use Facebook for business purposes without promoting their business on their personal Facebook profiles AND alienating their friends.  A Facebook fan page allows a user to keep their personal posts and their business posts completely separate and to control who sees what by adjusting their privacy settings.

What You Can Accomplish With Your Facebook Fan Page

Different types of businesses will have different goals for their Facebook Fan Page.  Some of these goals might be to:

  • Create a dialogue with people who’ve “liked” yourSocial Media Conversation & Engagement fan page
  • Provide increased visibility for your company, professional association or charitable organization
  • Capture leads with opt-in forms and fan page “like gates”
  • Answer questions that your fans or “likers” have posted  (doing this will allow you to showcase your expertise)
  • Attract new customers, members or donors by allowing them to know, like & trust your entity

Fan Pages are a great way for your company, business or group to be seen by Facebook users which currently totals over 1 Billion!  If your business is like most, it will be important to provide useful tips and information on your fan page that will position your business as an industry expert.  The beauty of this is that when readers find your posts valuable, they will start seeing your business as a beneficial resource and they will sub-consciously start selling themselves on your service or product.

How To Pre-Sell & Stay Top Of Mind Via Facebook

You need to stay in front of your Facebook fans by regularly posting on your fan page.  If you do this and you successful engage with them, your fans will have you “top of mind” and they will think of your business when they have a need for your offerings.  They will also recommend your company when they hear of someone else that needs your product or service.

The bottom line is that, by providing your FacebookAttract & Retain Customers With Facebook Fan Page fans with helpful, valuable information, you are pre-selling them.  That’s wonderful because when they contact you they will already want what YOU have to offer!  In general, this type of person is not price shopping…when they call you, they are ready to make a purchase or retain your services for a solution that you recommend.

If you do not have a Facebook Fan Page yet, I would seriously consider having one set up IF you feel that your target market is using Facebook.  And, if you have the resources needed to successfully maintain and manage a fan page at least several times a week.

Cheers,
Kimberly

What You Can Gain From Social Media Marketing

If you are like a lot of people, you may use social media sites like Facebook, Twitter, Pinterest, etc… for personal use and because they are fun.  But, you may not know how these same sites could benefit your business or company if you use them strategically.

The Stats Tell The Story

The fact is that more and more people are relying on the internet and their mobile devices for research, shopping, selecting suppliers and staying connected with business contacts.  Just look at the stats below from last year’s Digital Influence Index:

  • 89% of consumers surveyed use internet search engines to make buying decisions
  • 42% of consumers follow a brand on a social networking site and their overall greatest motivation is to learn more about the brand they are following
  • Almost 1 out of 5 people now look on Facebook to obtain information about a brand or product
  • Almost 2 out of 3 consumers surveyed use a mobile/smartphone to gain information on a brand, product or destination at least three or four days a week

Are you beginning to understand why you need to use social media for your business?

What You Can Gain By Using Social Media For Your Business

As the stats above suggest, if you don’t want to be left in the dust by your competitors, you need to have a strong presence on the internet and on social media sites.  While it’s one thing not to be left in the dust, you’ll also want to make sure you are effectively using social media so you benefit from the many positive results it can provide, such as:

  • Reconnecting with people you’ve lost touch with
  • Meeting new people that may become referral partners for you or your business contactsSocial Media Conversation
  • Meeting new people that may become customers
  • Easy access to up-to-date contact info for your acquaintances & business contacts so you never lose track of them
  • Your contacts will have easy access to up-to-date contact info for YOU
  • Increasing your incoming website links which will boost your search engine ranking
  • Building or increasing your internet presence so your business is easily found (more entries in the search engines)
  • Improving and managing your online reputation
  • Establishing yourself or your company as an expert in your industry
  • Feeling connected to others (especially if you work from home)
  • Having resources that you can call if you need help or advice
  • Developing trusted referral partners that you can refer out to customers (you’ll earn brownie points for doing this)
  • Gathering reviews or testimonials of your work or service that you can use for marketing purposes
  • Maintaining and strengthening your current business relationships
  • Having a communication channel where you can easily announce specials, contests, events, new product/service, low rates, great deals, etc…

To Get Results You Must Have A Social Media Strategy

Before you join every social media site that someone tells you about, take a little time to develop a Social Media Marketing Strategy or Action Plan.

Among other things, your Plan should define:Do You Have a Blogging Strategy?

  • What results you want to obtain by using social media for business
  • How much time you can invest in using social media or how much you can budget monthly to outsource your social media marketing activities
  • What information you can share on social media that your target market would be interested in or find helpful

With a little planning and effort, you CAN develop a winning Social Media Strategy that will produce benefits for your business.

If you want help developing a Social Media Action Plan and/or determining which social media sites are best for your specific industry or goals, we can providing consulting and guidance.  Just give us a call or contact us here.

Cheers,
Kimberly

9 Lesser Known Twitter Tricks Including Twitter Connect & Discover

Per Twitter, their social networking website has 100 million users.  If you are one of the 100 million and you only know the basics of using the site, then this blog post is for you.  Today I came across an article on nytimes.com that explains 9 lesser known ways to use Twitter including:

  1. Posting photos to Twitter from a 3rd party photo sharing site
  2. Creating a photo gallery using hashtags
  3. Saving your “favorite” tweets/posts (similar to bookmarking a web page)
  4. Using power searches to refine your search results
  5. Using keyboard shortcuts to quickly navigate Twitter
  6. Cross-posting a tweet onto Facebook using a hashtag if you are logged in to both Twitter & Facebook
  7. Using Twitter via text messaging (people can even follow your Twitter account without a Twitter account of their own)
  8. Using a hashtag to find tweets that link to longer articles, blog posts, pdf documents, etc…
  9. Using the Twitter Connect button to easily see who is interacting with you & the Discover button to find tweets of interest

To learn more about each of the above features & how to use them, I encourage you to click “Nine Things You Didn’t Know About Twitter” to read the full article on NYTimes.com.

New Features Including Twitter Connect & Discover (#9 above)

Watch the video below to learn about Twitter’s new layout coming soon to a computer or smartphone near you.

You can also visit https://fly.twitter.com/ for screenshots and links to download the new Twitter version for iPhone and Android.

Cheers!
Kimberly

3 Ways To Get Found Online More Often

I just had a consulting client say that they are totally lost when it comes to how to promote their new website and Facebook fan page.  This blog post is meant to help answer that question for you in case you are in the same situation.

There is only so much you can do to announce a new website or fan page especially if you don’t have a large mailing list or online following.  But don’t stop at merely making an announcement to people you already know.   You need to work at increasing the “online” visibility of your website, Facebook fan page or other social media profiles and “attracting” new people to them.  Doing this really boils down to doing these 3 things:

  1. Strategically & Actively participating in social media, blogging & online marketing
  2. Implementing search engine optimization (SEO) principles
  3. Advertising online via pay-per-click ads, banner ads, etc…

Participating In Social Media & Blogging

This blog post is focused on the first item listed above.  One of the best ways to participate in online marketing is through social media and blogging.  Through active AND strategic participation in social media & blogging, you can generate additional:

  • links in search engine results so your website/blog/social media profiles are found more often
  • traffic to your website, blog or social media profiles
  • incoming links to your website/blog which helps your SEO (this only happens IF people find the info valuable or educational)
  • leads, inquiries & customers

By “strategic” participation I mean the following:

  • Determine what type of info, resources and/or discounts your customer or prospect wants AND give it to them via social media & blogging.  Here are a few questions that might give you some ideas:
    • Would they be interested in info or resources that will help them do business better or smarter?
    • Is there a special discount or loyalty program that they would be interested in?
    • Would they like to have their customer service questions answered via a Facebook fan page, Twitter or a blog?
    • Is there info that you can provide that would help them get more out of your product or use it in different ways?
    • Can you provide tips that would help them reach a goal that they have?
  • Make sure that your blog posts (& at least some of your social media posts) contain the keywords your target market is actually searching on
    • This step requires keyword research/analysis to determine what search terms your target market is typing into the search engines

What Are You GIVING Your Target Market?

You must GIVE your target market WHAT THEY WANT or there will be no reason for them to “like” your Facebook business fan page, follow you on Twitter, interact with you on social media, share your website or blog link with their contacts, etc…

  • You need to answer the question “what’s in it for our customer or prospect…what are we GIVING them via social media & blogging?” in exchange for their like, follow, referral, comment, order, etc…

Invitation to Post Questions or Comments

Feel free to leave a question, or your thoughts on this blog post, in the comments section below.

Cheers,
Kimberly

Custom Facebook Landing Page: Why You Need One

A custom Facebook landing page can take your Facebook presence to the next level and help you get new prospects, customers, subscribers and more!  Take a look at the example custom Facebook pages below to get ideas for how your business could benefit from a custom Facebook landing page.

Example Custom Facebook Pages

  1. sell an e-gift or other product/service:  Starbucks
  2. engage fans with a game:  House – example 1
  3. post a quiz:  House – example 2
  4. get more fan page likers:  Oreo – example 1
  5. post a poll and/or solicit fan comments:  Oreo – example 2
  6. provide a coupon:  Oreo – example 3
  7. link to specific website pages:  Oreo – example 4

Other Uses for a Custom Facebook Page

You’ll notice that landing pages typically utilize custom graphics, a company’s logo, their standard business color scheme and possibly other branding elements.  In addition to the uses shown in the examples above, custom landing pages can be used to:

  • display a video, Twitter stream, RSS feed from a blog or website, etc…
  • capture newsletter subscribers
  • display content that someone will only be able to see AFTER they click the “Like” button for your fan page (this is a way to get more “likers” or provide exclusive content)
  • provide contest information and an entry form
  • etc…

Before You Create a Custom Facebook Landing Page

A precursor to creating a custom Facebook landing page is to determine goals for your Facebook business page.  Once you’ve done that, you can strategically create & use a custom landing page(s) to help you accomplish your Facebook social media goals.

You can have multiple custom landing pages (like the Oreo examples above) that visitors to your Fan Page can view but only one can be the default page that people will “land” on if they:

  • are not logged into Facebook
  • are logged in but haven’t “liked” your page yet

You can change which page is your “landing” page any time you want and as many times as you want so unleash your creativity and make Facebook help you accomplish your social media goals!

Post Your Questions

If you have a question about creating or using a custom Facebook page for your business, feel free to post your question in the comments section below.

Cheers,
Kimberly

The Purpose & Focus of SocialCRO

Welcome to SocialCRO!

We are not new to the internet or to social media marketing.  We actually have a couple of social media blogs and a marketing services website but we were inspired to create SocialCRO.com which will focus on Social Media Conversion Rate Optimization (CRO).

This site is meant for you if you are an entrepreneur, business owner or small business marketing professional that wants to learn:

  • the best social media sites for your business
  • how to fully utilize social media & make it effective
  • how to integrate social media with your other marketing channels
  • how to create a social media marketing funnel that will positively impact your bottom line

Here on SocialCRO.com we will specifically provide how to articles, reviews of social media sites, tools & resources and social media marketing strategies that will help you:

  • Attract a Targeted Following
  • Engage with your Prospects (and Customers)
  • Capture & Nurture Leads from Social Media
  • Win More Customers by learning to Convert Your Leads
  • Retain More Customers by learning to stay at their “Top of Mind”

We are excited about bringing SocialCRO to you and we will strive to give you something to CRO about!

Cheers,
Kimberly

Flock Leader at SocialCRO.com