Archive for Online Reputation Management Tips

Beware: Bing & Yahoo Only Display Yelp Reviews!

Yelp Reviews: The Downside For A Business

Earlier this year, Yahoo signed an agreement with Yelp and now they showcase only Yelp reviews in their search listings.  Microsoft Bing also has an agreement with Yelp to display their reviews.  The downside to this for a business is that if you have a low star rating on Yelp and negative reviews on Yelp…your Yelp rating, reviews and reputation are spread onto Bing Local and Yahoo Local as well.  So beware, if your Yelp reputation is not a good one…you need to take extra action to build, manage and market a great reputation across the internet so consumers and prospects are not as swayed by the Yelp reviews that are now published on Yelp, Bing & Yahoo!

Your Bing & Yahoo Reviews Are GONE!

Also, Bing & Yahoo no longer show reviews that were previously left on their own sites so any reviews your customers left you on Bing or Yahoo are now gone from the internet.  All the more reason to ensure that the online reputation you’ve worked so hard to build doesn’t disappear from the internet.  To do this you need to build a great reputation on NUMEROUS review sites, your website, your blog AND on your company’s social media pages.  The worst thing you can do is leave your reputation in the hands of just one or two major reviews sites!

All the best,
Kimberly

P.S. – Contact us if you need help building, managing and marketing a great 5-star online reputation!

 

10 Online Reputation Management Tips You Need To Follow

Below you’ll find a list of Online Reputation Management Tips that are very important for every business.

  1. Don’t send your customers to Yelp!  (Click link to read why.)
  2. Make sure your product or service is worthy of 5 Star reviewsOnline Reputation Management Tips | Monitor What They're Saying
  3. Make sure your customers are receiving top notch service from every staff member including management and the business owner
  4. Claim your business listings across the internet so you can respond to reviews
  5. Ask your customers to review you
  6. Monitor what is being said about your business on social media, directory listings, etc…
  7. Respond appropriately to ALL negative reviews and try to make the situation right for the customer if at all possible
  8. Respond quickly to negative & positive reviews
  9. Request feedback on specific products, services and/or staff members
  10. Don’t keep your positive online reputation a secret, market it

Bonus Online Reputation Management Tips # 11 & 12

A positive online reputation is perhaps the greatest asset your business can have and something that you should not take lightly.  Therefore our list of online reputation management tips simply must include the following…

If you are a business of any size, to truly manage your online reputation and market it so you Get More Customers, you need to:

11. Hire at least 1 or 2 part-time employees or a full-time employee, OR…

12. Retain us to BUILD, MANAGE and MARKET a 5 Star Online Reputation for your business…while INSPIRING YOUR STAFF and creating a company culture that will get you more 5 Star Reviews and More Customers!

As experienced Reputation Marketers, the value we bring is priceless!  And our fees are much, much less than the cost of hiring an employee(s)!

Contact Us

We hope the above online reputation management tips were useful to you.  Feel free to contact us to learn more about our Online Reputation Management & Marketing services.

 

Online Reviews Insight From Pepperdine University Study

Why Online Reviews & Reputation Are So Important

In the slides below, you’ll find the results of a study that Pepperdine University conducted regarding online reviews.  (To enlarge the slides, click the 4 arrows in the lower right hand corner of the slide viewer.)

Stats from the study include the following:

  • 70% of respondents said that ONLINE REVIEWS influenced them when deciding which hotel, restaurant, dentist, plumber, etc… they would contact or purchase from  (see slide 3)Online Reviews & Online Reputation Management
  • 90% of respondents said that traditional Yellow Pages do NOT influence their buying decisions  (see slide 3)
  • When making a buying decision or leaving a review, MORE people use Google’s online reviews/ratings system than they do Yelp’s website  (see slide 6 & 7)
  • Most people will Not try a hotel, restaurant or professional service provider if they have a 1, 2 or 3 star rating but they will try them IF they have 4 or 5 star rating  (see slide 8)
  • 69% of the people that post a negative review will post it on 1 consumer review site BUT 19% will post their negative review on 2 sites AND 8% will post it on 3 or more review sites

 

The stats above, and those found in many studies, clearly indicate that having a positive online reputation and plenty of 4 and 5 star online reviews can help YOU get more customers!  So what are you waiting for?  Request a free online reputation report below to learn where you need to improve your online reputation.

Request FREE Online Reputation Report

Curious what people are saying about your business online?  Request a FREE Online Reputation & Visibility Report by clicking here.  Once you’ve looked over your FREE Report, contact us if you need help managing and marketing your online reputation to get more customers.

Cheers,
Kimberly

Yelp Reviews Are Filtered: Businesses Claim Extortion In Lawsuits

Beware, Many Yelp Reviews Are Filtered or Hidden

Did you know that Yelp reviews are filtered based on a Yelp algorithm?

  •  A “filtered” Yelp review is Not readily visible to the public
  • AND, it is Not taken into consideration in Yelp’s overall star rating for a business

Actually, Yelp just changed the wording on their website as follows:

  • Non-filtered Yelp reviews are now called “recommended”
  • Filtered Yelp reviews are now called “not currently recommended”

The bottom line is that Yelp is still filtering reviews regardless of the change in wording on their website.  You can view filtered Yelp reviews that are hidden, many of which are 5 star reviews, by doing the following:

  • Scroll to the end of the first page of a business’ reviews
  • Look for a light gray “link” that starts with a number and then says “other reviews that are not currently recommended” (or look for a number followed by the word “filtered”)
  • Click the link to view all of the reviews that Yelp is Not taking into consideration when they publish a business’ overall star rating

What I’ve noticed is that some of my customers are getting a bad rap on Yelp…and it is mainly because Yelp is filtering out…or hiding…a large number of their 5 star reviews!  I’ve read numerous blog & video comments from businesses saying that they are experiencing the same thing.  And many businesses are suffering, or having to close their business, due to Yelp’s review filtering practices.  Does this make sense or seem fair to you?  It doesn’t to me!  Below are videos that tell the story of just a few of the businesses that say Yelp’s practices are extortion!

Class Action Lawsuit: Businesses Bitten By Yelp?

Michael Turko, KUSI News Investigates

(Video uploaded to YouTube 7/03/12)

Why Are Yelp Reviews Hidden From Consumers?

Brook Silva-Braga, The Washington Post

(Uploaded to YouTube 5/21/2013)

ABC News Coverage of Lawsuit Against Yelp

(Video about an older class action lawsuit, uploaded to YouTube on 2/26/2010)

Yelp Does Businesses a Dis-Service!

You Need To Look At The Big Picture

My plea to you, in support of all the small businesses out there, is that you take a Yelp Reviews and their Rating System with a grain of salt.  Look a little further into a business’ online reputation & reviews before you make a snap decision on which business to purchase from:

  • Read Yelp’s non-filtered reviews…sorted by date so you can see the most recent comments in case a business’ reviews have improved or gotten worse over time
  • Read the “filtered” Yelp reviews
  • Read a business’ reviews on other sites such as Google+, Merchant Circle, Kudzu, TripAdvisor, UrbanSpoon, Insider Pages, etc…  (The list of sites where you can read online reviews goes on and on.)
  • Look for testimonials/reviews on a business’ own website or blog, on their LinkedIn company page, their Facebook page or any number of other social profiles

Once you’ve looked at the bigger picture of a business’ online reputation…and not relied solely on Yelp…you’ll be able to make a more informed decision about who to buy from or do business with.  And if you post online reviews, consider posting on more reputable sites like Google+, Bing Local, Yahoo Local, etc..  (Update:  You can no longer post a review on Bing Local or Yahoo Local.  Read “Beware: Bing & Yahoo Only Display Yelp Reviews!” to learn more.)

If more people do the above, I’m hoping that it will help small businesses avoid the Yelp review death trap!

Share This Blog Post

To Inform Others & Help Small Businesses

If you’ve decided that there really is a bigger world of online reputation out there, that goes beyond Yelp reviews, please share this blog post with your friends, family & business associates.  If enough people rally for the small business, we can make a difference for them!

Cheers,
Kimberly